Zoe Richmond — Business Advisor & OBM
Strategic advisor, systems builder, the-person-who-finally-reads-your-numbers.
I help established female founders make confident, data-driven decisions and then actually implement what needs to change — smarter systems, AI that saves real time, and operations that don't depend on you doing everything.
For founders who want more than a strategy session.
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Book a 90-Minute Intensive
Your business should be running itself by now, not running you.
The goal was never to be busy. It was to build a business that works without costing you everything.
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You're generating consistent revenue, your clients get results, and on paper — things look good. But growing the business keeps costing you more: more hours, more decisions, more mental load. You've tried new strategies, refined your offers, and still the gap between effort and results feels wider than it should.
Here's what I see again and again: that gap usually isn't a strategy problem.
It's a clarity problem. When you don't have a clear picture of what's actually driving your results — which offers are performing, where your time is genuinely being spent, what your numbers are really telling you — you end up making decisions based on instinct instead of insight. You keep adding more, when the answer is almost always in what's already there.
TELL ME MOREMost business support asks you to implement more.  More content, more funnels, more launches.
I do the opposite.
My clients work less hours than when we started — without reducing their revenue. Not because they're doing less, but because we've looked at the actual structure of how their business generates income and found the levers that were quietly being missed.
That's the work. Not more content, not another launch, not a new offer. Looking at what's already there, finding what to stop, what to hand off, and what to build — so the business runs without needing you in it every minute.
That might look like:
→ A data review that shows exactly which offers are driving revenue and which are quietly draining your time
→ An AI system that handles your client onboarding, content repurposing, or weekly reporting, without you touching it
→ A monthly board meeting where we look at your numbers together and map a clear plan for the month ahead
→ A VIP Day to build the funnel, automation, or website that's been on your list for six months
→ OBM support that takes the operational load off your plate so you can stay in your zone of genius
The answer is different for every business. But it always starts with the same place, the data. Because you can't change what you can't see.
Ways to work together
90-minute intensive
Your business. My brain. 90 minutes.
One focused session where we look at your data, your systems, or your biggest stuck point and you leave with a clear picture and a practical next step. $395 + GST.
BOOK A SESSIONThe Boardroom
Monthly 1:1 advisory partnership for the founder who's ready to lead like a CEO.
A monthly 1:1 advisory partnership where we look at your actual numbers, find the gaps and the leaks, and map a clear plan forward every month, so you work less hours without reducing your revenue. Four spots only.
I NEED THIS!VIP Day
No retainers. No drawn-out timelines. Just done.
One focused day to finish the project that's been quietly sitting on your list — website, funnel, AI workflows, automations, or systems setup. You bring the vision; I bring the execution.
SECURE YOUR VIP DAYOBM Support
Operational support for established online businesses, done for you.
For founders who need someone inside their business for the long term, project management, systems, launches, and the operational infrastructure that keeps everything running. Available by application.
APPLY NOWIs your business working as hard as you are?
You've built something real. But if growing it keeps costing you more time and energy, something in the structure isn't pulling its weight. This free 3-minute quiz identifies exactly where your biggest inefficiency lives — and what to fix first.
Hi, I'm Zoe
I'm a Business Advisor and OBM based in Forster on the NSW Mid North Coast. After 10 years in corporate accounting and finance, I started my own business in 2020 with one clear belief: most business problems aren't strategy problems. They're clarity problems and the answer is almost always already in your data.
Since then, I've worked with established female coaches and service providers across the world, helping them understand what their numbers are actually telling them, identify where their time is going, and use AI and smarter systems to build businesses that can grow without the founder being in the middle of everything.
My clients aren't starting from scratch. They've built something real. What they want now is for it to cost them less, less time, less guessing, less of their life spent making decisions with incomplete information. I help them see exactly what's driving their results, make confident decisions from that clarity, and build the systems and AI workflows that free up time they didn't think they had.
If that sounds like the kind of support you've been looking for, I'd love to have a conversation.
Not sure where to start?
The 90-minute intensive is the fastest way to get clear. In one session we can look at your data, your systems, where AI could give you time back, or wherever the biggest opportunity is right now — and you'll leave with a clear picture and a practical next step.
$395 + GST · Introductory pricing while spots are available.